HOLIDAY SELLING OCCASION

The Holiday Gift Guide is part of a group of selling occasions that the team creates each year for our sales reps to take with them to help sell for different occasions. The Holiday Gift Guide offers a curated collection of popular pieces to help take the guess work out of gift giving for clients, colleagues and co-workers.
This project was designed with four major themes in mind. Each theme was shown in a large studio set up. I managed the photo studio and imaging teams and also helped art direct the photos. For this shoot, we tried a new technique of using large pieces of foam core printed with the color background, which we then bolted to a wall. The photographer and I then began to design and build the set while the stylist styled the clothing on smaller pieces of foam core. When everything was styled we pinned the pieces to the wall and did any fine-tuning from there. Below you can see an example of a before and after shot. With the help of one of my imaging employees, we then retouched, color corrected and added logos to each image for the final piece.




Art Director: Ashley Brock
Designer: Kelly Skinner
Company: SanMar
Photographer: Noel Mendez
Stylist: Sonia Mulford
Retoucher: Tim Silbaugh/ Ashley Brock
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